Mastering GPSR Compliance: Essential Tips for Non-EU Manufacturers
Master GPSR compliance for non-EU manufacturers with Representa GmbH. Ensure safety, transparency, and customer trust in the EU market.
With the EU General Product Safety Regulation (GPSR – EU 2023/988) coming into force on December 13, 2024, non-EU manufacturers face stricter safety, documentation, and supply chain transparency requirements. For small and mid-sized manufacturers, navigating these regulations can be challenging.
Representa GmbH helps non-EU manufacturers simplify compliance while prioritizing customer trust, turning GPSR obligations into a competitive advantage.
1. Appoint a Trusted EU Representative (Responsible Person)
Non-EU manufacturers must designate an EU-based Responsible Person (RP) to act as the face of their brand for EU authorities and customers. The RP ensures safety compliance, maintains documentation, and communicates with regulators.
Representa’s Approach:
Proactive monitoring of regulatory updates
Customer-focused compliance for product safety and transparency
Seamless communication with EU authorities
2. Digitize Compliance Documentation
GPSR requires comprehensive technical documentation and traceability for all EU products. Digitized documents allow faster response to customer inquiries and regulatory inspections.
Representa’s Approach:
Centralized digital archive for CE declarations, risk assessments, and test reports
Quick access to product safety information
Cloud-based sharing tools for distributors and end-users
3. Build a Transparent Supply Chain
Traceability is essential under GPSR, and it also builds customer trust. Non-EU manufacturers must track products from production to sale in the EU.
Representa’s Approach:
QR codes or serial tracking for product journey transparency
Supplier and distributor compliance checks
Real-time compliance tracking for customer confidence
4. Customize Labels and Instructions
Labels and instructions are more than compliance—they reflect your brand values and care for customer safety.
Representa’s Approach:
Automated, multilingual labeling for each EU market
Instructional content prioritizing safety and clarity
Ongoing audits to maintain label compliance
5. Stay Proactive with Regulatory Updates
The EU regulatory landscape constantly evolves. Staying ahead ensures customer safety and protects your brand.
Representa’s Approach:
Regular compliance audits and personalized consulting
Training for teams across manufacturing and customer service
Using regulatory updates as a communication opportunity with customers
Why GPSR Compliance is a Customer Promise
Proactive compliance enhances brand reputation, fosters loyalty, reduces recalls and legal risks, and positions your brand as a leader in product safety.
