EUREP

One Partner. Seamless Compliance.

The compliance partner that gets international manufacturers safely, quickly, and confidently into the European and UK markets.

International Experience. Trusted Partnerships. Proven Market Access.

  • U.S. International Trade Administration
  • F2 Labs
  • Xiogenix

From market entry to ongoing obligations

Representa GmbH acts as your EU Authorized Representative and GPSR Responsible Person, covers the UK Responsible Person and adds compliance and consulting from one team.

Not sure where to start?Answer three quick questions for a first orientation, or talk to us directly.Quick check

The basics

A CE mark alone does not get your product into the EU

EU rules require a named contact in the EU for regulated products.

  1. Label

    Without an EU contact: No EU contact on the label

    With EUREP: Our EU address on your label

  2. Customs

    Without an EU contact: Shipment held at customs

    With EUREP: Appointed within 24 to 48 hours

  3. Marketplace

    Without an EU contact: The marketplace delists the product

    With EUREP: We are your GPSR Responsible Person

  4. Authority

    Without an EU contact: Sales bans and fines possible

    With EUREP: We answer the authorities for you

The role explained in detail

Quick check

Do you need an EU Authorized Representative?

1.Where is your company established?
2.Do your products carry a CE mark, for example electronics, toys or machinery?
3.Do you sell consumer products in the EU, for example on online marketplaces?

Your result

Answer the questions and your result appears here.

You need an EU Authorized Representative

If you manufacture outside the EU and sell CE-marked products in Europe, Article 4 of Regulation (EU) 2019/1020 requires an economic operator established in the EU for most product groups. We take that role by written mandate.

EU Authorized Representative

You need a Responsible Person under GPSR

If you are based outside the EU and sell consumer products in Europe, the General Product Safety Regulation (EU) 2023/988 requires an EU-based Responsible Person since December 2024. Online marketplaces require proof of GPSR compliance.

GPSR Responsible Person

Not sure whether your product needs a CE mark?

We identify the directives that apply to your product, such as EMC, LVD, RoHS and Toy Safety, and check your technical file and Declaration of Conformity.

CE marking support

Your company is established in the EU

If your company is established in the EU, the representative role is usually not what you need: it is meant for manufacturers outside the EU. We can still review your documentation, labels and packaging.

Compliance verification

No CE mark and no consumer products?

If your products carry no CE mark and are not sold to consumers, the two regulations may not apply to you. Tell us what you sell and we look at it together.

Which products we support

This check is a first orientation. The free consultation confirms it for your specific products.

Talk to our team

What Representa takes over

One point of contact, from first assessment to ongoing representation.

You remain the manufacturer

  • Develop and manufacture your product
  • Compile the technical file and issue the Declaration of Conformity
  • Sign the mandate and provide your product portfolio

Written mandate

Representa becomes your EU contact

  • Name and address on packaging and Declaration of Conformity
  • Technical documentation maintained for 10 years
  • Authority inquiries and inspections
  • Continuous regulatory updates and alerts
  • Annual confirmation and adjustments

Your trusted partner for EU market access

  • Expertise on demand

    Access compliance knowledge whenever you need it.

  • Tailored solutions

    Strategies built around your products, industry and target markets.

  • Regulatory insights

    Practical guidance that turns complex EU rules into clear actions.

  • Data-driven decisions

    Compliance backed by research, analysis and proven methods.

  • Continuous support

    Ongoing monitoring and guidance to keep your products market-ready.

  • Seamless market access

    From planning to approval, we streamline every step of your EU entry.

Trusted by international manufacturers

  • mw1 group
  • Griffin Filters
  • Willow Creek Olive Products
  • Kemena
  • Technorobotic

The simple way to work with us

  1. Getting started

    01

    Contact us

    Tell us about your product. We quickly identify what EU market access requires.

  2. 02

    Onboarding

    We review your documentation and assign a dedicated compliance manager.

  3. Ongoing

    03

    Representation and compliance

    We become your EU Authorized Representative and handle contact with authorities.

  4. 04

    Ongoing support

    We monitor regulatory changes and keep your documentation up to date.

Choose the best service plan

Annual subscriptions with document retention for 10 years. The Enrollment plan covers fast onboarding.

Starter

from 1,890 EUR

per year

  • Annual verification of Declaration of Conformity and technical file
  • Service subscription stores the documents for 10 years
  • Legal use of our address as point of contact
  • Swift response to market surveillance authorities' requests for information

Professional

from 2,749 EUR

per year

  • Package includes all features from the Starter plan
  • Annual review to validate the technical documentation
  • Post-market surveillance with European directives and standards
  • Expedited response times and priority support for regulatory inquiries
  • Premium customer support

Premium

from 5,990 EUR

per year

  • Package includes all features from the Professional plan
  • In-depth research on relevant European standards and regulations
  • Annual market analysis to identify potential regulatory changes
  • Screening of market trends to advise on compliance with European regulations

Enrollment: 649 EUR one-timeFast onboarding within 24 hours

Fast and professional onboarding

See all plans

Who we are

With years of experience in EU regulatory affairs, we support international manufacturers entering the European market. From compliance strategy to ongoing representation, our mission is to ensure your success and peace of mind.

More about us
  • Stefan Hülsiggensen

    Stefan Hülsiggensen

    Founder and Managing Director

  • Björn Frentrup, Co-Founder of Representa GmbH

    Björn Frentrup

    Co-Founder

Why companies choose Representa GmbH

  • Representa secured our EU Authorized Representative appointment within 48 hours, saving our shipment from costly delay.

    U.S. electronic device manufacturerEU Authorized Representative
  • They turned the CE Marking process into clear, actionable steps, helping us meet our launch timeline and pass compliance the first time.

    Canadian consumer electronics companyCE marking
  • Thanks to Representa, our products became fully GPSR-compliant well before the deadline, ensuring uninterrupted marketplace sales.

    Asian consumer and healthcare exporterGPSR Responsible Person
  • Our beauty cosmetics line faced labeling issues, but Representa's quick review and precise updates got us approved without delay.

    Global beauty, fashion and cosmetics brandCompliance consulting
  • The onboarding was fast and transparent. Representa made EU compliance simple and gave us confidence to expand across Europe.

    Canadian industrial equipment supplier
  • We were unsure how to manage new GPSR rules. Representa guided us step by step, keeping us fully compliant and avoiding delays.

    U.S. consumer goods manufacturerGPSR Responsible Person

Free compliance guide: 5 steps to enter the EU market

Download our free checklist and learn what you need before selling in Europe.

  1. 01Classification
  2. 02Documentation
  3. 03Representative
  4. 04Labeling
  5. 05Ongoing compliance

Expert insights to navigate EU regulations

Stay up to date with the latest developments in EU compliance and product safety. In our articles, we share practical insights, legal updates, and expert advice to help your business navigate the European market with confidence.

All insights

Your compliance questions, answered clearly

All questions and answers
What is an EU Authorized Representative?

A company established in the EU that a manufacturer outside the EU appoints by written mandate. It keeps the Declaration of Conformity and technical documentation available for authorities, answers their requests, cooperates on corrective actions and is named on the product, its packaging, the parcel or an accompanying document. Product responsibility stays with the manufacturer.

Do I need an EU Authorized Representative?

In most cases, yes. Most CE-marked products from manufacturers outside the EU need an economic operator established in the EU (Article 4, Regulation (EU) 2019/1020). Without an EU importer, that is usually an Authorized Representative. Under the General Product Safety Regulation (GPSR), most consumer products also need a Responsible Person in the EU.

How fast can Representa become my Authorized Representative?

Onboarding is typically completed within 24 to 48 hours once we receive your product details and documentation.

What documents do you need from us?

Usually: the technical file, test reports (where applicable), Declaration of Conformity draft, labeling, and user instructions. We will provide a clear checklist tailored to your product.

What happens if my product is found non-compliant?

We guide you through corrective actions, update documentation, and support you in resolving issues with authorities, helping you avoid fines, recalls, or blocked shipments.

Get in touch with our team of experts

Tell us what you manufacture and where you want to sell. We identify the requirements for EU and UK market access and come back to you with the next steps.

Target market *

* Required