Navigating the EU Single Market & New GPSR Regulations
Learn how businesses can overcome EU regulatory barriers and ensure full GPSR compliance with Representa GmbH for faster, safer market access.
Breaking Through Regulatory Barriers & Securing Market Access in the EU
The EU Single Market was created to enable free trade, yet businesses face regulatory obstacles at every stage. From complex product requirements and certification delays to national discrepancies in labeling, companies must navigate a fragmented regulatory landscape before fully accessing the EU market.
With the introduction of the General Product Safety Regulation (GPSR) (EU) 2023/988, the bar has been raised even higher. Stricter safety, traceability, and reporting obligations mean that businesses risk fines, recalls, and market bans if they fall short.
Representa GmbH helps companies overcome these challenges, ensure compliance, and secure market access faster.
1. National Labeling Differences
What is legally compliant in Germany may not meet requirements in France. Recycling logos, food packaging rules, and safety instructions vary widely. GPSR further demands warnings tailored to different consumer groups, including vulnerable populations.
How we help: Representa ensures that packaging, labeling, and user manuals are compliant across all EU markets.
2. Conflicting Rules for Goods and Materials
A substance may be considered waste in one country and a resource in another, creating supply chain bottlenecks. GPSR also introduces the Digital Product Passport, requiring full traceability for consumer products.
How we help: We provide compliance roadmaps, support the rollout of the Digital Product Passport, and advise on supply chain compliance.
3. Certification and Licensing Delays
Authorities across the EU face backlogs, delaying CE marking and product certifications for months. Under GPSR, companies must also respond to safety incidents within two working days.
How we help: Representa performs pre-market compliance checks, liaises with certification bodies, and supports businesses in meeting GPSR’s strict incident reporting requirements.
4. Market Fragmentation and Trade Barriers
Diverging national interpretations of EU law create uneven market conditions, while large suppliers sometimes impose sourcing restrictions on retailers.
How we help: We assess regulatory risks, ensure compliance across the EU, and advise on GPSR-related distribution agreements.
5. Workforce Mobility and Cross-Border Compliance
Deploying staff across EU borders requires extensive paperwork and local compliance measures. GPSR also increases requirements for businesses employing or training product safety staff.
How we help: Representa provides workforce compliance consulting, labor law support, and Employer of Record (EOR) services.
GPSR – New Obligations at a Glance
The General Product Safety Regulation (EU) 2023/988 introduces:
Mandatory risk assessments, including foreseeable misuse.
Updated safety instructions for all consumer products.
Appointment of an EU Authorized Representative for non-EU businesses.
Faster reporting deadlines for safety incidents.
A Digital Product Passport for transparency and traceability.
Heavier penalties for non-compliance, including market bans and fines of up to 4% of annual EU revenue.
Representa GmbH provides full GPSR support – from risk assessments and representation to complete implementation.
Conclusion
To succeed in the EU Single Market, businesses must anticipate certification delays, automate compliance, and rely on expert partners who can guide them through complex regulations.
Representa GmbH ensures your products are fully compliant and ready for smooth EU market entry.
