Navigating the General Product Safety Regulation (GPSR)
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As of December 13, 2024, the General Product Safety Regulation (GPSR) (EU 2023/988) is in effect, replacing the General Product Safety Directive and introducing significant changes for small businesses. These rules place a strong emphasis on product safety, labeling, and traceability—especially in the fast-growing e-commerce sector.
For small businesses selling in the EU, compliance with GPSR is not optional. It is essential for maintaining market access, protecting consumers, and safeguarding brand reputation.
Who Does the GPSR Impact?
The regulation applies broadly across industries, but it is particularly relevant for:
E-commerce sellers on platforms such as Amazon, Shopify, or WooCommerce.
Marketplace vendors operating on platforms like eBay or Etsy.
Direct-to-consumer brands shipping directly into the EU.
Niche creators offering handmade or custom products.
If your business falls into any of these categories, GPSR compliance is now a fundamental requirement.
Key GPSR Requirements
The regulation introduces stricter obligations for businesses, including:
Product Safety Assessments to ensure goods are safe for their intended use, with a focus on vulnerable consumers.
Traceability Measures requiring detailed records of product origin and supply chain data.
Labeling Standards mandating clear product labels, batch numbers, safety warnings, and contact details in the language of the target market.
Designation of a Responsible Person for businesses based outside the EU.
Steps to Prepare for the GPSR
1. Understand Your Obligations
Familiarize yourself with GPSR requirements covering safety, labeling, and traceability. Every product must undergo a safety evaluation to confirm compliance.
2. Conduct Risk Assessments
Review your products for potential hazards, especially connected or IoT-enabled devices, which may require additional safeguards.
3. Update Product Labeling
Ensure all product labels are clear, accurate, and compliant with EU language and content requirements.
4. Appoint a Responsible Person
Non-EU businesses must appoint an EU-based Responsible Person whose contact details appear on the product or packaging, reassuring both regulators and consumers.
Why Compliance Matters
Compliance with GPSR extends beyond legal obligations. It is a way to:
Protect consumers and reduce safety risks.
Strengthen brand trust and reputation.
Secure access to valuable EU markets.
Non-compliance may result in fines, product recalls, reputational harm, or blocked access to EU marketplaces.
How Representa GmbH Supports Businesses
At Representa, we simplify GPSR compliance for small businesses and international sellers. Our services include:
Tailored guidance on regulatory requirements.
Comprehensive product risk assessments.
Support with labeling and traceability compliance.
Acting as your EU-based Responsible Person.
The Time to Act is Now
The GPSR is already in force. Small businesses, from Etsy sellers to direct-to-consumer brands, must take proactive steps to comply. With Representa GmbH as your compliance partner, you can confidently navigate GPSR requirements, protect your brand, and maintain seamless access to the EU market.
